Disclosure: this guide contains one affiliate link (Amazon, marked below). If you buy through it, I may earn a commission at no cost to you. Last updated: October 2026. Program rules were checked against Meta announcements, the FTC and the sources linked in each section in October 2026. Meta changes its creator programs often, so check your own Professional Dashboard before you plan around any of them.
If you want to know how to make money on Facebook, the honest answer is that there are two very different paths. The fastest way is to sell things on Facebook Marketplace, which anyone can start this week. The creator programs, like Content Monetization and Stars, can pay more over time, but they need an audience and Meta’s approval.
This guide ranks 9 ways to make money on Facebook, from quickest to slowest, with the real fees, requirements and catches for each. I don’t quote my own earnings, because the point is what you can realistically expect, not what one account made.
Key Takeaways
- Quickest money: selling and flipping items on Facebook Marketplace. Local pickup sales have no Facebook fee.
- Shipped sales cost a fee. Meta’s help center lists a 10% selling fee with a $0.80 minimum on shipped orders, according to a July 2026 check by Underpriced (Underpriced).
- Content Monetization is invite-only. Meta pays per 1,000 “qualified views”, and there’s no published follower count that guarantees entry (Creators Agency).
- Stars pay $0.01 each and need at least 500 followers for 30 days in a row (Metricool).
- Brand deals and affiliate links work too, but the FTC requires clear disclosure.
How to Make Money on Facebook: Quick Comparison
| Method | What you need | How fast you can earn | Main catch |
|---|---|---|---|
| Sell your own stuff on Marketplace | Items to sell | Days | Limited by what you own |
| Flip items on Marketplace | Small budget to buy stock | Weeks | Risk of unsold items |
| Offer services to local businesses | A useful skill | Weeks | You must find clients |
| Affiliate links in posts or groups | An engaged audience | Months | Must disclose every link |
| Brand deals | A niche audience | Months | Brands want proof of reach |
| Stars | 500+ followers for 30 days | Months | $0.01 per Star adds up slowly |
| Subscriptions | Large, loyal audience | Months | High thresholds |
| Content Monetization | Meta’s invite | Months | Invite-only, pay varies |
| Creator Fast Track | Big audience on another platform | Months | US and Canada only |
1. Sell Your Own Stuff on Facebook Marketplace
For most people, this is the best answer to how to make money on Facebook this week. Marketplace lets you list items for local pickup or for shipping. Furniture, electronics, baby gear, tools and clothes all sell well because local buyers search for them every day.
Fees. Local pickup sales where the buyer pays you directly have no Facebook selling fee. For shipped orders through Facebook checkout, Underpriced reports that Meta’s help center lists a 10% selling fee with a $0.80 minimum as of July 2026 (Underpriced). Some older guides still quote 5%, so check the current rate in your seller settings before you price.
Tips that help you sell:
- Take bright, clear photos from several angles.
- Write the brand, model, size and condition in the title.
- Check sold prices for similar items and price slightly below them.
- Reply fast. Buyers often message several sellers at once.
If you ship items, cheap poly mailers and a scale make it easier. You can find poly mailers on Amazon (affiliate link), and our guide to shipping supplies for small businesses covers the rest.
2. Flip Items on Facebook Marketplace
If selling your own things works, flipping is the next step in how to make money on Facebook. Flipping means buying underpriced items and reselling them for more. Garage sales, thrift stores, clearance aisles and even free listings on Marketplace are common sources. Furniture that only needs cleaning, and brand-name items sold cheaply by people who want them gone, are classic flips.
Start small so you don’t get stuck with stock nobody wants. Track every purchase, sale and hour, then check what you really earn per hour with our side hustle income calculator. Flipping is a real business, so keep records for taxes.
If you need cash quickly, selling on Marketplace is also one of the methods in our guide on how to make $1,000 fast.
3. Offer Services to Local Businesses
How to make money on Facebook without posting content? Sell a service. Plenty of small businesses have a Facebook Page they don’t have time to run. You can offer to post updates, answer messages, set up simple ads or manage reviews. This works well if you’re organized and write clearly.
You don’t need followers for this path, just clients. Start with businesses you already know, then build a small portfolio. Our guides on how to become a virtual assistant with no experience and where to find virtual assistant clients explain how to package and price this kind of work.
4. Share Affiliate Links in Posts and Groups
For people with an audience, affiliate links are a common answer to how to make money on Facebook. Affiliate marketing means recommending products and earning a commission when someone buys through your link. On Facebook, that can mean a Page or Group about a hobby, deals or parenting, where you share products you use.
Two rules matter. First, Facebook groups and Pages ban spam, so share links only when they help. Second, the FTC says it’s your responsibility to disclose brand relationships, and to place the disclosure “so it’s hard to miss”, with the post itself (FTC). Words like “ad” or “sponsored” work, but vague tags such as “sp” or “collab” don’t.
New to this? Our ethical affiliate marketing guide for beginners covers how to pick programs and disclose properly.
5. Get Paid Brand Deals
Once you have an engaged audience in a clear niche, brands may pay you to feature their products in posts or Reels. Small accounts with loyal followers in a specific niche can land deals, because brands care about trust and engagement, not only follower counts.
Have a simple media kit ready with your audience size, engagement and past results. As with affiliate links, the FTC requires you to disclose paid partnerships and free products clearly.
6. Earn Facebook Stars
If you go live often, Stars are a simple way to learn how to make money on Facebook from fans. Stars are digital tips that fans buy and send during live streams, videos and Reels. Each Star is worth $0.01 to the creator, so 1,000 Stars equal $10 (Metricool).
To get Stars, Metricool lists these requirements: you must follow Facebook’s Community Standards and Partner Monetization Policies, have at least 500 followers for 30 consecutive days, live in an eligible country and accept the Stars terms. Stars work best for live creators, such as gamers, musicians and teachers, whose fans want to support them during a stream.
7. Offer Facebook Subscriptions
Subscriptions let fans pay you a monthly fee for exclusive content, badges or perks. The bar is high. Metricool lists two paths for video creators: 10,000 followers or 250 return viewers, plus either 50,000 post engagements or 180,000 watch minutes in the last 60 days (Metricool). Metricool also notes that subscriptions aren’t fully rolled out for professional profiles.
This is a later step, not a starting point. Focus on growing a loyal audience first.
8. Join Facebook Content Monetization
When creators ask how to make money on Facebook with videos and posts, this is the program they mean. Facebook Content Monetization is Meta’s main program for paying creators. Metricool describes it as one program that combines in-stream ads, ads on Reels and performance bonuses, and says it can pay for Reels, longer videos, photo posts and text posts (Metricool).
The catch: it’s invite-only. You can express interest from your Professional Dashboard, but Meta hasn’t published a follower count that guarantees entry (Creators Agency). Earnings are based on “qualified views”, not total views. The dashboard shows an approximate earnings rate per 1,000 qualified views, and that rate varies by creator, content and audience. Anyone who promises a fixed rate per 1,000 views is guessing.
What helps: post original content consistently, avoid reposting other people’s videos, and follow Meta’s monetization policies. Reposted or unoriginal content is a common reason accounts don’t qualify.
9. Apply for Creator Fast Track
If you already have an audience on TikTok, YouTube or Instagram, Meta’s Creator Fast Track can pay you to start posting Reels on Facebook. It was announced in March 2026. According to TechRepublic, creators with 100,000+ followers elsewhere can get $1,000 a month, and those with 1 million+ up to $3,000 a month, for three months (TechRepublic). Metricool also lists smaller payments for creators with 20,000 to 99,000 followers (Metricool).
The rules reported by TechRepublic:
- You must be 18+ and live in the US or Canada.
- Your Facebook Page must be at least 30 days old.
- You can’t have posted Facebook Reels in the past six months.
- You must post at least 15 Reels per 30 days, spread across at least 10 different days.
It’s a strong deal for established creators, and not an option for beginners.
How to Avoid Scams When Making Money on Facebook
Learning how to make money on Facebook also means learning how to avoid losing it. Facebook is a big target for scammers, especially on Marketplace. The FTC warns sellers about three common tricks: fake payment notifications, checks for more than the price with a request to refund the difference, and requests for a verification code (FTC).
Its advice is direct: “Don’t accept a mobile payment from someone you don’t know. Never deposit a check for more than the selling price.” Meet local buyers in a public place, take cash or use Facebook checkout, and never share a code sent to your phone.
Also be wary of “make money on Facebook” courses or groups that charge a fee to join a program. Meta’s own programs are free to apply to from your Professional Dashboard.
How to Make Money on Facebook: Where to Start
Your best path depends on your situation:
- You need cash this month: sell your own stuff, then try flipping.
- You have a skill: offer page management or ad help to local businesses.
- You want to build something long term: pick a niche, post original content on a Page, and add affiliate links, brand deals and Stars as you grow.
- You already have 100,000+ followers elsewhere: check whether you qualify for Creator Fast Track.
For more ideas beyond Facebook, see our list of ways to make money online.
FAQ
How to make money on Facebook as a beginner?
The easiest way to make money on Facebook as a beginner is to sell items you no longer need on Facebook Marketplace. Local pickup sales have no Facebook selling fee. After that, you can try flipping items or offering Page management to local businesses, which don’t require followers.
How many followers do you need to make money on Facebook?
It depends on the method. Marketplace selling and services need no followers. Stars require at least 500 followers for 30 days in a row. Content Monetization is invite-only with no published follower minimum, and Creator Fast Track targets creators with large audiences on other platforms.
How much does Facebook pay per 1,000 views?
There’s no fixed rate. Facebook Content Monetization pays based on qualified views, and the Professional Dashboard shows an approximate earnings rate per 1,000 qualified views that varies by creator, content and audience.
Does Facebook Marketplace charge fees?
Local pickup sales paid directly to you have no Facebook fee. Shipped orders through Facebook checkout carry a selling fee, which Meta’s help center listed as 10% with a $0.80 minimum as of July 2026. Check your seller settings for the current rate.
How much is one Facebook Star worth?
Each Star is worth $0.01 to the creator, so 100 Stars equal $1 and 1,000 Stars equal $10.
The Bottom Line
So, how do you make money on Facebook? Start with Marketplace if you want cash soon, because selling and flipping need no audience. If you want bigger, longer-term income, build a niche Page with original content and grow into brand deals, affiliate links, Stars and Content Monetization.
Whatever you choose, disclose your partnerships, watch out for payment scams and track what you really earn per hour with our side hustle income calculator.
Writes and tests every guide on hustle&passive. Everything here is something we have actually run — including the parts that did not work.
